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CEN SPRING CONFERENCE: 2006
Please see below for information on our 2006 Spring Conference on Mergers & Acquisitions. |
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AGENDA |
WEDNESDAY, APRIL 5, 2006 |
 Optional Sales Management Session
Wednesday, April 5, 2006
1:00 - 5:30 p.m.
Do You Have the Right "Sales Engine?"
Dr. Joseph Ellers, Director of Sales & Marketing, CEN
- Increasing Sales Without Giving Up Margin
- What does a professionally managed sales organization look like?
- What are the essential dashboard metrics for the CEO, Sales V.P. and CFO to have on a regular basis?
These questions and more will be answered in a fast paced session specially designed for the CEO and Senior Executive Team. |
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THURSDAY, APRIL 6, 2006 |
| 7:15-8:15 a.m. |
Informal Networking Breakfast |
| 8:00-8:15 a.m. |
Opening Remarks/Conference Overview
Bob Grabill, President & CEO - CEN |
| 8:15-9:45 a.m. |
Keynote Address: Driving Your Business Growth through Culture
Carol Bernick, Chairman of the Board & Director of Alberto-Culver
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Carol will share how Alberto-Culver reinvented its culture and made it a core driver of the company’s success. Her efforts in involving employees in the company’s growth did nothing less than restart a 50 year old family business, dramatically increasing revenues and pre-tax profits. This breakthrough effort was so compelling that it was featured in the June 2001 Harvard Business Review article entitled “When Your Culture Needs a Makeover." |
| 10:15-11:30 a.m. |
Transforming Your Sales Model & Executing the Plan
Brian Edwards, Senior Vice President for IKON Office Solutions
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Brian will focus on how to change a "box-driven" sales force to a consultative one, which is value driven. And the difference between having a good plan and executing a good plan is everything...and what you can do about it. |
| 12:00-1:00 p.m. |
Networking Lunch |
| 1:15-2:45 p.m. |
Roundtable Discussion Session
Participants have the opportunity to take key concepts from the morning sessions into actionable take-homes. |
| 3:00-4:00 p.m. |
Concurrent Session
- Turning Your Core Competencies into Business Development
Eddie Binder, Principal of Apex Growth Strategies & former EVP of Spalding .
Great companies produce products, services, and business models no one else can touch. Eddie will demonstrate the importance of developing this “sweet spot” in your business and will show you how to leverage your current core competencies into a winning game plan.
- Leading at the Speed of Growth
Dr. Jana Matthews, Author of "Building the Awesome Organization: Six Essential Components that Drive Entrepreneurial Growth"
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Are you focused on the right things at the right time as your company continues to grow? Many companies aren’t. Drawing from her work with hundreds of CEO's, Jana will offer you key insights for smart, sustainable growth, and a minimum of turbulence along the way.
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| 4:00-4:30 p.m. |
Break |
| 4:30-6:00 p.m. |
Knowing What Pitches to Swing At...
Professor Sonia Marciano, Harvard Business School & Co-author of "Kellogg on Strategy"
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Great companies leverage the link between a firm’s competitive strategy and the industry environment they compete in. In classic Harvard case study fashion, Professor Marciano will show you how to make this link for your company and thus move ahead of your “also-ran” industry competitors. |
| 6:15-7:00 p.m. |
Reception |
| 7:00-8:00 p.m. |
Dinner |
| 8:00 p.m. - |
Networking (on your own) |
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FRIDAY, APRIL 7, 2006 |
| 7:00-7:45 a.m. |
Networking Breakfast |
| 8:00-9:45 a.m. |
Back-to-Back Session
- Business Growth through Your Brand
Jack Sims, Author of "Growing Small Businesses into Big Brands"
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Brand isn’t a luxury in today’s competitive global economy – it is a necessity! International brand expert Jack Sims will clearly outline how to build your brand around consistency and passion, which in turn drives solid business growth and clearly differentiates you from your competitors.
- Branding from the Heart of the Organization
Julie Anixter, Director of Brand Experience at LAGA & Co-author of "The Big Moo"
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The best companies have an identity that can be summed up in a short sentence or even one word! Julie will demonstrate how this simple concept can have a powerful effect on your company’s long term growth.
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| 10:00-11:00 a.m. |
Expert Panel Session on Branding
- How do we strengthen our brand?
- How do you know the point where our brand is really adding value to our business?
- How do we leverage our brand across product lines?
- How do we apply the lessons of B to C branding to B to B?
These key questions and more will be put to our expert panel from the Conference participants. |
| 11:00 a.m. |
Adjourn |
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