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MEETING INFORMATION
Manufacturing Sales & Marketing VP Group
May 15 & 16, 2008
Chicago, IL |
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OVERVIEW |
MEETING AGENDA |
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ROUNDTABLE DISCUSSION TOPICS |
- Alternative Platforms for Growing Your Business
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- Incorporating customer feedback to help create new platforms for growth.
- Validating market demands to find new customers.
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- The Art of Forecasting
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- How long and how often should you forecast?
- How to produce a sales forecast you and your staff can believe in.
- Relationship Marketing
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- What are the most successful relationship marketing techniques?
- What process needs to be in place to develop, maintain, and enhance relationships with new and existing customers?
- Do’s & Don'ts of CRM
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- What cultural and organizational changes need to be made to make CRM work?
- What CRM systems work? What are the lessons we have learned?
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ADVISORY BOARD SESSION
(EX-OFFICO BOARD SESSION©)
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In this session each member presents their most pressing business challenge to the other members in their Senior VP group. From this “ex-officio” board of directors, members obtain constructive advice from other Senior VP ’s who have successfully tackled similar issues.
The net result is a significant reduction of the “Senior VP Learning Curve” on the issues that are critical to the growth and profitability of your company. |
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