Chief Executive Network
2005 Innovation Award Winners

Best Sustained Product Innovation – Mid-Size & Large Company Division
Gary Wells, Wells Dairy, Inc.

Blue Bunny®, a brand of Wells' Dairy, Inc., is the largest family-owned and managed dairy processor in the United States. There are more than 500 Blue Bunny-branded products including fresh dairy yogurt, ice cream, frozen dairy desserts, and novelties. 

Blue Bunny is the winner of the 2005 Chief Executive Network (CEN) Innovation Award for Best Sustained Product Innovation in the mid-size and large company division. In doing so CEN not only recognizes Blue Bunny’s commitment to making continuous innovation a central piece of its culture, but in the fact that Blue Bunny products have captured a significant share of the low carbohydrate product category.  

This year, Low Carb became the #1 branded low carbohydrate ice creams in the country. This type of product innovation has opened new channels of distribution and expanded the Blue Bunny sales base.

Moreover, Blue Bunny once again demonstrated that companies who truly have an innovative culture have a significant competitive edge. In this case, Blue Bunny demonstrated rapid speed from the trend recognition phase to full execution in the marketplace. This is just one of the many reasons why Blue Bunny is a household word with an excellent reputation in each of the markets it serves.