Differentiated or Drowning? - Is your company a market leader, just treading water, or springing leaks?

Thanks to a strengthened economy many companies are experiencing positive growth. However, this success may mask the possibility of the commoditization of a company or its product line. In order to build a sustainable competitive advantage that will keep your business strong, a company must constantly work to find an edge.
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Bob presents a compelling case facing many companies. This 3 part series starts with the importance of defining a clear core identity - something which is frequently taken for granted and almost always misunderstood.